Google Ads + Meta Ads

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In the digital advertising space, things are changing and businesses need people who can get to grips with platforms like Google Ads and Meta (Facebook & Instagram) Ads. Google Ads + Meta Ads Course by Monkshala — Get hands-on with creating, managing and optimizing campaigns from the two biggest ads platforms

In the world of online advertising, this is a course that will suit digital marketers, business owners as well as freelancers who would like to diversify their skills. You might be new to digital marketing or you are looking forward to learning digital marketing in-depth, Join our instructor-led course where we teach how you can set up an ever profitable ad campaigns and start getting measurable results for your own business/clients’s pages.

Course Highlights

Master Google Ads and Meta Ads (Facebook & Instagram) from basic to advanced level.

Learn how to set up, manage, and optimize ad campaigns for higher ROI.

Discover the best practices for targeting audiences, writing compelling ad copy, and using effective bidding strategies.

Understand data analysis and reporting to make informed decisions for campaign success.

Implement ad strategies for various business goals, including brand awareness, lead generation, and conversions.

What You Will Learn

Introduction to Digital Advertising

Overview of paid advertising and how it fits into digital marketing.
Understanding the ad ecosystem: Google Ads, Meta Ads, and their roles in the market.
The importance of pay-per-click (PPC) advertising in driving traffic, leads, and conversions.

Bidding & Budgeting Strategies

Manual vs. automated bidding strategies for controlling costs.
Setting daily budgets and campaign goals for maximum ROI.
Tracking and optimizing bidding performance to improve campaign results.

Audience Targeting & Retargeting

Leveraging custom audiences, lookalike audiences, and detailed targeting options.
Retargeting strategies to re-engage users who have interacted with your business.
Using the Facebook Pixel to track conversions and optimize campaigns.

Google Ads Fundamentals

Introduction to Google Ads and its interface.
Types of Google Ads: Search, Display, Shopping, Video (YouTube), and App Ads.
Setting up your Google Ads account and understanding the ad auction system.
Keyword research: Learn how to select high-performing keywords for your campaigns using tools like Google Keyword Planner.
Structuring campaigns and ad groups for efficiency.

Google Search & Display Campaigns

Creating and managing search ad campaigns for visibility on Google Search.
Writing compelling ad copy and using ad extensions to improve performance.
Understanding the Google Display Network and creating visually appealing display ads.
Setting targeting options: Demographics, interests, remarketing, and placements.

Meta (Facebook & Instagram) Ads Overview

Introduction to Meta Ads and Ads Manager.
Understanding the differences between Facebook and Instagram ad formats.
Types of Meta Ads: Image, Video, Carousel, Slideshow, Collection, and Stories.
Targeting your ideal audience using Meta’s advanced audience segmentation tools.

Creating Campaigns in Meta Ads Manager

Setting up Facebook and Instagram ad campaigns from scratch.
Understanding the campaign structure: Campaign, Ad Set, and Ad.
Choosing the right objectives: Awareness, Traffic, Engagement, Lead Generation, Conversions, and more.
Writing effective ad copy and designing visuals for Facebook and Instagram ads.

Ad Performance Optimization

Analyzing ad performance metrics: Click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS).
A/B testing ad creatives, targeting options, and bidding strategies for improved performance.
Implementing strategies for scaling successful campaigns while maintaining profitability.

Reporting & Analytics

How to use Google Ads and Meta Ads reporting tools to track the performance of campaigns.
Analyzing key metrics like impressions, clicks, conversions, and engagement rates.
Generating insights from data to make informed campaign adjustments.
Creating customized reports for clients or stakeholders.

Ad Policy & Compliance

Understanding Google and Meta’s ad policies to ensure compliance.
Navigating common ad rejections and how to resolve them.
Best practices for ethical advertising and adhering to platform guidelines.
suring your site is live and accessible.

Projects

During this course, you will work on real-world projects that will help you gain practical experience:

Creating and managing a Google Search and Display campaign for a mock business.
Running a full Facebook and Instagram ad campaign, from setup to optimization.
Using data to analyze campaign performance and recommend optimizations.
Developing a final project where you’ll create a multi-channel digital advertising strategy (Google Ads + Meta Ads) for a business or personal project.

Who Should Enroll

Digital marketing beginners looking to gain hands-on experience in advertising.
Entrepreneurs and business owners who want to use ads to grow their businesses.
Freelancers who want to offer Google Ads and Meta Ads services to clients.
Marketing professionals looking to enhance their advertising skills.

Why Choose Monkshala for Google Ads

At Monkshala, our experienced instructors bring real-world insights and up-to-date knowledge of the digital advertising landscape. Through our structured, practical approach, you’ll gain the skills to run successful ad campaigns across Google and Meta platforms, positioning yourself as a digital marketing expert.

Start mastering digital ads today!