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In the digital advertising space, things are changing and businesses need people who can get to grips with platforms like Google Ads and Meta (Facebook & Instagram) Ads. Google Ads + Meta Ads Course by Monkshala — Get hands-on with creating, managing and optimizing campaigns from the two biggest ads platforms

In the world of online advertising, this is a course that will suit digital marketers, business owners as well as freelancers who would like to diversify their skills. You might be new to digital marketing or you are looking forward to learning digital marketing in-depth, Join our instructor-led course where we teach how you can set up an ever profitable ad campaigns and start getting measurable results for your own business/clients’s pages.

What You Will Learn

Introduction to SEO

  • Understanding the basics of search engines and how they work.
  • Key concepts of SEO: Crawling, Indexing, Ranking.
  • The importance of SEO in today’s digital landscape.
  • Types of SEO: On-page SEO, Off-page SEO, and Technical SEO.

Keyword Research and Analysis

  • Introduction to keywords and their role in SEO.
  • Tools and techniques for effective keyword research (Google Keyword Planner, SEMrush, Ahrefs, etc.).
  • Understanding search intent and selecting the right keywords.
  • Competitor analysis and finding keyword opportunities.
  • Long-tail vs. short-tail keywords and how to optimize for both.

On-Page SEO Optimization

  • Optimizing website content for search engines.
  • Best practices for title tags, meta descriptions, and headers (H1, H2, H3).
  • The role of keywords in content creation.
  • Image optimization (Alt tags, file names, and compression).
  • Creating SEO-friendly URLs and internal linking structures.
  • The importance of user experience (UX) and page speed in SEO.

Off-Page SEO and Link Building

  • What is off-page SEO and why is it important?
  • Building backlinks: White-hat vs. black-hat techniques.
  • Strategies for earning high-quality backlinks (guest blogging, outreach, PR).
  • Social media and its impact on SEO.
  • Influencer marketing and content partnerships for link-building.
  • The role of local SEO and citations.

Technical SEO

  • Understanding website architecture and its impact on SEO.
  • Optimizing for mobile-first indexing (responsive design and mobile optimization).
  • Site speed optimization (minifying CSS, JavaScript, and optimizing images).
  • The importance of secure websites (SSL certificates) for SEO.
  • Structured data, schema markup, and rich snippets.
  • Creating an SEO-friendly XML sitemap and robots.txt file.
  • Canonical tags and handling duplicate content.

Local SEO

  • What is local SEO and why it matters for local businesses.
  • Setting up and optimizing your Google My Business profile.
  • NAP (Name, Address, Phone) consistency across directories.
  • Getting local citations and managing reviews.
  • Strategies for appearing in Google’s local 3-pack.

SEO Tools and Analytics

  • Using tools like Google Analytics, Google Search Console, and Bing Webmaster Tools.
  • Tracking keyword rankings, organic traffic, and performance metrics.
  • Understanding and interpreting SEO reports and data.
  • Monitoring site health and SEO performance with tools like Screaming Frog, SEMrush, Ahrefs, and Moz.
  • Leveraging tools to find and fix SEO issues (404 errors, broken links, crawl errors, etc.).

SEO for E-commerce Websites

  • Special considerations for optimizing e-commerce websites.
  • Product page optimization: Descriptions, images, and reviews.
  • Managing category pages and internal linking for e-commerce.
  • Using structured data for rich snippets in e-commerce.
  • Optimizing for user-generated content (reviews, Q&A).

SEO Trends and Future Outlook

  • Understanding the latest updates in Google’s search algorithms (e.g., Google’s Core Web Vitals).
  • Voice search optimization and its impact on SEO.
  • The role of AI and machine learning in search engines.
  • The rise of visual search (Google Lens, Pinterest Lens) and how to optimize for it.
  • The future of SEO with video content and YouTube optimization.

Projects

You will gain practical experience through real-world projects, including:

  • Conducting full-scale SEO audits on real or simulated websites.
  • Creating an SEO strategy for a business or blog.
  • Performing keyword research and optimizing content for search engines.
  • Building a link-building campaign using outreach techniques.
  • Setting up and analyzing performance using Google Analytics and Search Console.

Who Should Enroll

  • Digital marketers looking to enhance their SEO knowledge.
  • Business owners and entrepreneurs who want to improve their website’s visibility.
  • Content creators and bloggers aiming to optimize their articles for search engines.
  • Web developers interested in the technical side of SEO.
  • Professionals looking to advance their careers in digital marketing.

Why Choose Monkshala for Google Ads + Meta Ads Training

Monkshala’s SEO course combines theoretical knowledge with hands-on experience. Our expert trainers will guide you through every aspect of SEO, from foundational principles to advanced techniques. By the end of the course, you’ll be able to implement SEO strategies that drive organic traffic, improve search rankings, and enhance the visibility of any website.

Take the first step towards mastering SEO and driving organic growth!

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